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  • Home
  • About Us
  • Solutions
    • Fulfillment
    • Database Management
    • Direct Mail
    • Telemarketing
    • Warehousing & Storage
    • Additional Solutions
    • TravelInfoNetwork.com
  • News
  • Contact us
  • LOGIN
    • Travel Info Network
    • Travel Info Network Participant
    • Inventory Management
    • PackageTrak
Print Lives Post
Print Lives: The travel brochure is still relevant
June 22, 2018
U.S.P.S. Announces New Prices for 2019
October 26, 2018
Smarter-Mailings Post

Smarter Mailings: Designing to save money

July 5, 2018
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Your operating funds are like gold. But so is the potential impact of a good direct mail marketing effort. As direct marketing professionals know, there are ways to avoid unnecessary expenses in a direct mail effort. Here are a few immediate tips they often share:

  • If your self-mailer or booklet is not spine side down (meaning it is open at the bottom), it is subject to postal surcharges due to more difficult sorting at your postal facility. When designing mail, always design spine side down.
  • Square envelopes cost more money to mail vs correctly-proportioned pieces. To learn more, contact your local USPS Postmaster with business account expertise.
  • Clear, acetate envelopes also require additional postage per piece due to the hand sorting required with such pieces.
  • When mailing an oversized mail piece (a flat), if it is addressed in the bottom half of the back panel, it will be exempt from any postal discounts. In this scenario, it MUST mail at First Class Rates instead.
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Recent Posts

  • 0
    U.S.P.S. Announces New Prices for 2020
    October 11, 2019
  • 0
    The Future of Direct Mail is Here . . . And It’s Dynamic
    September 23, 2019
  • 0
    Western Folder Distributing Company Launches New TravelInfoNetwork.com Website
    July 10, 2019
  • 0
    Western Folder Distributing Company Helps Several New Suppliers “Go For the W”
    April 24, 2019
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